Get Relief From Curb Rash – Professional Alloy Rim Repair Columbia

Curbs and potholes are our wheels’ natural enemy – lurking beneath traffic and in the corners of tight parking garages. Whether you’ve bent your wheel or scraped your rims, Color on Parade’s wheel refinishing can completely restore your bent alloys to their former glory.

The Midlands’ Alloy Wheel Repair Specialists

Whether your wheels have only minor damage or need their surface completely lathed and re-painted, our specialists have the skills and tools necessary to fix your wheels.
Sadly, it is common for rim repair services to use cheap rattle-can clear coats, which chip or yellow over time, and often leave behind sanding or halo lines that highlight instead of hiding the repairs. At Colors on Parade, our technicians use the same automotive grade paints, clearcoats, and finishing techniques that we employ on automotive body repairs, allowing us to provide you with impeccable OEM-quality results.
We stand behind all of our wheel repairs and proudly match the original manufacturer’s wheel paint and finish warranty.

Why Choose Colors on Parade For Wheel Repair Services

Alloy wheels look beautiful when they’re in good condition, but curb rash draws attention to itself and detracts from your car’s aesthetic. Our rim repairs make it look like your encounter with a curb or pothole never happened.

Certified Wheel Restoration Experts

Our rim repair process is Porsche and Volvo certified and we use the same techniques and attention to detail no matter your car’s manufacturer. With our automotive grade paints and clear coats, your repair is guaranteed to last and we match your OEM warranty.

Fast Fixes for Your Fast-Paced Life

Colors on Parade is able to repair most damaged wheels to a like-new condition while you wait. Instead of sending your wheels out for repair, when you choose Colors on Parade you’ll spend less time without your car, or in a rental vehicle, and get back on the road faster!

Great Results That Don’t Cost a Fortune

Why spend thousands of dollars replacing damaged alloy wheels when you can count on Colors on Parade for an amazing looking repair instead? At Colors on Parade we deliver impressive results without breaking the bank – request a quote and see for yourself!

What Folks Say About Working with Colors on Parade


"Highly skilled and detail oriented. "

– Joshua Minico

"Excellent work and quick response and turnaround!! "

– Michael Haygood

"They are all so kind, helpful and work with you."

– Barbara Bullington

About Us

Colors on Parade is the local expert in paintless dent repair. From restoring hail damaged cars to aerospace grade paint repairs for private jets, our technicians specialize in PDR, paint restoration, and color matching. Since 1999 we have been providing the Midlands with an alternative to body shops for dents, dings, minor scratches, and curbed wheels.

Do you straighten bent wheels?

Yes, we are able to straighten bent rims!

Can you perform tire alignment, balancing, or tire repairs?

At this time we do not offer tire alignment, balancing, or tire repair services.

Do you work with insurance companies or on wheels that are covered by a wheel protection plan?

Yes, if the damage to your wheel is insured or otherwise guaranteed by a wheel protection plan, then we will be able to work with your insurance company or guarantor.

Where are you located?

Our technicians operate out of multiple dealerships in and around the South Carolina Midlands.
To see the locations we are operating out of, please see our locations page.

I had my rim repaired by someone else and now the clear coat is yellowing or chipping - can you repair it?

Yes, we have extensive experience correcting low-quality repair work. Keep in mind that we may need to refinish the entire wheel depending on how the original repair was performed.

Can you repair cracked rims?

We do not repair cracked rims. The risks of wheel failure are too high and we recommend that cracked rims be replaced.

How long will my repair take?

We are generally able to repair four wheels within 4 hours. If your rim needs to be completely refinished or powder-coated then we may require additional time. Our technicians will be able to advise you on how long your repair will take.

View All Our Locations

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